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Emerging Media

Palmetto College

Palmetto College’s Bachelor of Arts in Emerging Media is designed to help students become ethical and competent communicators who can use their knowledge of communication to enhance their individual and professional development, improve their personal relationships, and effectively serve their communities.


Palmetto College's Bachelor of Arts in Emerging Media is designated as a STEM degree by the US Department of Homeland Security and focuses on studying new communication technologies.  Studying media from historical, cultural, and ethical perspectives develops a strong understanding of media’s role in our lives and society. This increase in media literacy along with experiences gained in graphic design, photography, videography, UX & UI design, social media analytics, and data visualization prepares you as an Emerging Media major to excel when joining the workforce. Majoring in Emerging Media prepares you to think critically about both media creation and media consumption. You will develop the high-demand skills employers desire in the media industries. Students will also have the opportunity to use our Media Learning and Research Lab which has a greenscreen studio, a podcast studio, and iMotions biometric insight software for media research.

With courses like Visual Communication, Digital Storytelling, and Data Visualization, this program prepares students for careers such as:

  • Strategic Communications: Mass communication, brand communication, crisis communication, public relations, media relations, corporate communication, internal communication
  • Social Media/Digital Marketing/Sales: Promotions, real estate, insurance, fundraising, advertising, graphic design, influencer, digital video production, content creation, podcasting
  • Public Relations Specialist: branding, relationship building, community liaison, media relations, crisis management
  • Mass Media/Broadcasting/Journalism/Content Creation: Reporting, editing, producing, on-air talent, graphic design, newspaper writing, magazine writing, photography and videography, community relations, podcasting, audio, and digital video production

Why a Bachelor's Degree in Emerging Media?

  • Cyber Literacy/Digital Literacy and Media Literacy have never been more important.
  • 100% of our Emerging Media students gain experience with photography, videography, graphic design, and cutting edge, emerging media software.
  • 100% of our student go through intense Career and Self-Development training.
  • 100% of our students complete a Capstone Experience which is considered a high impact teaching practice and ensures our students are ready for the workforce and continued intellectual development and lifelong learning after graduation.
  • 100% of our Emerging Media students graduate with an ePortfolio to show their media skills to prospective employers.
  • 100% of our student take courses focused on diversity and global learning, also a high impact practice.
  • There are opportunities to participate in eSports and the university online newspaper.
  • Our students participate in undergraduate research and present at academic conferences.
  • Our students have a track record of graduating, getting good jobs and being accepted to graduate school.
  • Our faculty are award winning teachers and researchers.

Our faculty are active in important academic organizations such as the Carolinas Communication Association, the Southern States Communication Association, the National Communication Association, the Association for Education in Journalism and Mass Communication, and the International Communication Association.

Eligibility & Requirements


Total Credit Hours Earned


Overall GPA

Following Courses Completed

  • Composition
  • Composition and Literature
  • Public Speaking or Interpersonal Communication
  • Natural Science with a Lab
  • Two Social/Behavioral Science courses
  • Humanities course
  • World Civilization
  • American Government or American History

Students who have not completed these requirements can do so at any of our Palmetto College campuses statewide, or at any technical college. To find out if you are qualified to apply for this program, please contact a Palmetto College advisor.

View guide sheet
Hours Required 120 hrs
GPA Required 2.0

Program Length

If you're a full-time student, the program should take about 2 years -- the same as if you were attending class in-person. If you work, you may need to take a lighter course load.

Get Started

Call, chat, or email us today! Our trained representatives can create a plan that takes into account your earned credits and your unique circumstances.

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If you've already talked to a Palmetto College representative, go ahead and apply.